The trend of mixing beauty with food continues. First there was the e.l.f. Cosmetics x Chipotle collection, then HipDot launched a Reese’s peanut butter cup-inspired makeup collection. Now, Revolution Beauty, a British-based cosmetics and skincare brand, and Pebbles cereal, a breakfast classic for kids, are collaborating with Warner Bros. Consumer Products to introduce the new I Heart Revolution x Pebbles makeup collection.
 
Inspired by the vibrant and rich colors of Fruity Pebbles and Cocoa Pebbles cereals, the collection features a range of delicious colors and shades. Each of the collections bring the Fruity Pebbles and Cocoa Pebbles flavors to life, offering a total of 22 products from eyeshadow palettes to Bedrock inspired lip glosses.
 
“Revolution Beauty is privileged to be partnering with Post Consumer Brands and Warner Bros. Consumer Products to bring the Pebbles brand to life through a dedicated cosmetics collection,” said Adam Minto, Revolution Beauty founder. “For 50 years, the Pebbles brand has been garnering fans from across the world. Here at Revolution Beauty, we wanted to build on the success of Pebbles by joining forces with our I Heart Revolution team for a fully vibrant and lively cosmetics collection.”
 
“The Pebbles brand is all about being a catalyst for creativity and encouraging individual expression in kids and kids-at-heart,” said Leah Broeders, head of Licensing, Post Consumer Brands. “Our collaboration with Revolution Beauty was a natural fit that gives our fans an exciting new way to experience the vibrancy and playfulness of Fruity Pebbles and Cocoa Pebbles cereals. We’re thrilled to see this fun collection come to life as we continue to celebrate Pebbles 50th birthday this year by giving our fans more ways to experience the brand beyond the breakfast bowl.”
 
The I Heart Revolution x Pebbles makeup collection will be available for purchase at Ulta Beauty stores nationwide and online at Ulta.com and RevolutionBeauty.com, beginning Aug. 18.